Reasons why your website is not ranking on Google (And what you can do to fix it)

Sick and tired of having a website and not seeing any clicks or visits?

Well, you’re not alone.

Many people have been there.

So why is my website not getting ranked on Google?

The chances are, you created a blog website using WordPress a while ago, wrote a few posts from time to time, but you are still waiting for your website to show up in Google’s search results.

At some point, you wonder if there’s anything wrong with your blog. In most cases, when your SEO efforts are done right, you will find your blog post showing up in the search results in a matter of weeks.

And notice I mentioned blog post. Typically for a new blog, its your blog post that is going to be the first to be tested in Google’s algorithm and search ranking system. That is because your blog post contains all the words necessary to help search engines figure out what your website is all about. Your blog’s homepage, which contains, thumbnails, or an index of your blog posts, is not sufficient enough for Google or other search engines to know what your new site is about and when they don’t know what your website is, they refrain from ranking your website.

Some of the common issues as to why you can’t see your website showing up on Google, might have to do with your website settings and fixing it is crucial to get more visitors.

Let’s take a look at fixing the problems:

Sitemap’s availability

First off, make sure you have a working sitemap. A sitemap is like the table of contents in a book. It is a blueprint for your website and —making it easy for Google, the top search engine in the world wide web—to easily find all the links within your website, makes a lot of sense. XML Sitemaps are important because Google ranks web PAGES not just the homepage of your website.

If you have one that works, you will want to set up an account on the Google Webmasters tool and direct Google to your sitemap’s URL and request it to re-crawl your URLs. However, once you initiate the re-crawl process, you might want to refrain from re-crawling your URLs and wait for about two weeks before checking to see if your website is indexed.

SEO audit check

If your website is still not indexed, you might need to do an SEO audit check.

Things like how fast or slow your website loads, how many targeted keywords are there (as well as how popular they are), and keyword density etc, matters. You’ll want to make sure that your blog posts are well-researched and have at least 1000 words.

Not mobile friendly

With mobile phones soon overtaking desktops as the number 1 usage when it comes to website traffic, there’s no doubt having a mobile friendly / responsive site is almost necessary.

Your blog should be viewable on a mobile phone or a tablet and that it should take the shape of that particular device. Any missing graphic or inability to see certain content on a mobile phone can easily allow Google to penalize your site.

Deindexed by Google

You might be doing everything right but if your website does not meet the Google’s quality guidelines, your website can easily be deindexed by Google.

Google can completely remove your website from general search results, restrict your web pages’ visibility with their complex algorithms.

In some cases, your web page might be still ‘indexed’ by Google but your site might be in sandbox mode, and that means, users of Google get less attention and your website suffers from a sudden reduction in organic web traffic.

If you believe that your website is being sandboxed, you will need to look at the quality guidelines set out by Google. Once you have made the needed changes, you can submit a request to Google for a reconsideration.

Competition

Lastly, keep in mind that the content on your website may not necessarily be the most unique one. There are established competitors out there that have been in the same trade for years if not decades. If your long-tail keywords are similar to theirs, chances are, your blog post is not going to be at the top. And the only way is to write more quality content and let nature takes its course.

Written by Carl Fourtoy

Carl is a software developer with hands-on experience in data analysis, educational technology, artificial intelligence and blockchain. His key skills include knowledge of Java, JSON & XML Parsing. He's also a junk food lover so, you’ll either find him at his desk busy analyzing and churning out data problems or at a fast food chain trying out the latest fries.

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