When you are starting out as a web designer there are several things to consider; differentiating yourself from the huge, established competitors is a must. It can be a difficult task since there are so many talented web designers in almost every possible niche. So where exactly do we start? Well, an important part of creating a successful online business as a web designer is learning the latest web design trends and then go on and create your high quality websites. And to make sure you can succeed, make sure you follow the guidelines below.
Use Good Color Selection
Picking the right color scheme for your website should be your number one priority.
If you take a look on the online shopping sites of almost any category such as clothes, furniture, fashion stuff, you will find that the websites include great choice of colors. In fact, you will notice that the colors are selected to enhance the user experience with these products or to increase the user purchasing power. I would say that colors can make or break a website and website design is one of the most important factors that influences purchase. In fact, the design of website colors can make or break it on some levels. If you are not able to find good combinations, which are attractive and can get the user interaction to be rewarding for the client then it’s not a good sign for your designing abilities.
Use Good Typography
Another important part of website design is typography. Typography plays a pivotal role in website designs and it can influence the user experience when it comes to reading a website visually. By this I do not mean using different color shades to highlight the text or making the text bigger in size.
What we’re saying is, we can make improve our typeface design on your website to make a statement. For example, when a company begins to advertise, what are the requirements they have on their product? Do they provide a clear message, a simple one? or they want their audience to be entertained by images and images with some text? Whatever form the product or the marketing is provided, it has to fulfill a certain idea of who they are and what they do. Simply put, to create a beautiful website, you can’t ignore typography.
Incorporate Flat Design
Flat design is a simple approach that involves clean space, two-dimensional illustrations, and bright colors. It started just like other trends but gained popularity over time.
The popularity of this design is due to the need for quick-loading web pages. Since the illustrations are simple, the site doesn’t take ages to load. As far as UX is concerned, this style is quite popular among web designers.
Use Animated GIFs
Nowadays, visitors don’t want to struggle when looking for information on the Internet, which means websites don’t have much time to grab their eyes and offer the required content.
Now, this is where the need for GIFs arise. With GIFs, it’s easy to convey ideas and messages in a short span of time. They are engaging and entertaining at the same time. The beauty of GIFs is that they are compatible with almost all mobile devices and web browsers. So, anyone can benefit from them as long as they are connected to the internet.
Use Machine Learning and Bots
These days, we all chat with computer bots when looking for answers to our questions on the Internet. With the passage of time, we have witnessed a good deal of advancements in the world of artificial intelligence of bots.
For instance, Google gives you suggestions when you search for something by typing relevant keywords. It will auto-complete your sentences to make it easier for you to get what you want. So, web sites are also taking advantage of this feature.
Today, we prefer the “less is more” approach, which means you can find many websites that feature simple layout and lots of white space. It’s kind of empty space on web pages.
This space helps you create a difference between different sections on your blog or site, which makes it easier for the visitors to read the content and digest it. So, it’s a good idea to have white space on your site.
So, these are the most important and popular trends in the world of web design. If you are a web designer, you’re going to have to follow these trends to create effective web designs in the year 2021 and beyond.